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LYNX
The brand
Global giants in the fragrance world, looking to do the next disruptive thing for the launch of its latest release, Peace.
The audience
Lusting male youths – and the mums and girlfriends who actually do the buying.
The work
A national multi-retailer experiential campaign including grooming for him, pampering for her and promotions for all. Sales eclipsed Lynx’s previous fragrance launch.
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