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NATURE'S BOUNTY
The brand
The No.2 vitamin brand in the US, ready to cut through the outdated and overcrowded category noise to make a name for itself in the UK.
The audience
Vitamin dabblers and devotees looking for a jargon-free brand that speaks on their level.
The work
A fresh, relatable 360 brand campaign that celebrates the realities of life by demystifying the jargon and showing in plain English how Nature's Bounty can help you handle the day, whatever it throws your way.
Best Use of Copy winner at
The Independent Agency Awards
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