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umbungo_edited
UM BONGO
The brand
A 90s cult kids’ classic juice looking to win back fans with the relaunch of its original flavour.
The audience
Reminiscent 20-somethings, trend-following teens, and lunchbox-packing mums familiar with the legendary TV ad lyrics, ‘Um Bongo, Um Bongo, they drink it in the Congo.’
The work
A radio ad and packaging rework of the original song to fuel nostalgia while communicating the flavour revival.
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