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THE GLENROTHES
The brand
A largely unknown Speyside single malt looking to firmly establish its place in the world of luxury whisky.
The audience
Discerning, knowledge-hungry Ultra High Net Worth individuals with an appetite for seeking out the
lesser known.
The work
A curiosity-provoking brand campaign - designed to pique interest at every turn - that invites those willing to look beyond the obvious to enter a hidden inner circle of enlightenment and reward.
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